The Name Durue
The Original the name is spelled DuRu, which came from a rapper who isn't relevant anymore, called DuRu The King. There was only one song that stuck with me from him that really just brings back those core memories that I had with my friends throughout those years, hence why I wanted to name my brand Durue. To never forget those great times.
The Concept of Durue
It's quite simple, Durue will not just be labeled as a streetwear brand; it will represent individuals who aspire to achieve greatness. Targeting anyone who is just getting to it.